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Monday, June 23, 2008
Sol Sessions Slide Show

The first ever Salsa Sol Sessions is in the books. Wow! It was an amazing time. I don't even know how to describe last week. It meant so much to Salsa and to me. It wasn't just a product launch. It wasn't just another camping & riding trip. It wasn't just a trip to hang out and schmooze with bike industry big wigs. The 1st ever Sol Sessions was a statement about who we are and where we are going.

Our goal for the Salsa Sol Sessions was to create an experience that folks would always remember and associate with Salsa. We created an event that we thought would give participants a real life example of our beloved Salsa brand. Our plan was simple. Connect media from around the globe and key dealers from the USA with our products, our people and our places. Sounds simple when you write it down that way. It was far from easy, but with a lot of help from a lot of individuals, we did manage to pull it all off with a genuineness that is sometimes lacking in promotional events.

With that, I'll share a few photos that I think represent the spirit of the week. This is by no means conclusive, but should give you a great idea of how the week went. It was the best week of work I've had in my 20 years in the bike industry. Do I really need to go back to work in the office?

That's a wrap folks. Already planning next year.

Posted by Butcher : 9:24 PM 19 comments | permalink